MSCM-347 Principles of Public Relations
Development and role of public relations in the mass communication discipline and professions. The contributions of mass communication, public opinion and persuasion theories to public relations. The importance of ethics and social responsibility in practice. Public relations research techniques, planning, strategic analysis and application in a variety of situations and organizations, including government, corporate, and not-for-profit.
Campaign Plan
I created a public relations campaign plan for Mission: Wolf, a sustainable wolf sanctuary in Colorado. My goal was to increase public awareness of the organization and the over-arching issue of wolf conservancy in the United States.